Module Workbook

Module 20: Agriculture

Agricultural marketing and organizations.

Use this workbook to practice core KCSE communication skills and record evidence of progress.

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SECTION: AGRICULTURE

MODULE: 20

Part A: Units

Agricultural economics V (agricultural marketing and organizations)

a. Market and marketing

b. Types of markets

c. Demand, supply and price theory

d. Marketing functions

e. Problems of marketing agricultural products and possible solutions

f. Marketing boards

g. Agents and institutions

h. Cooperatives, associations and unions

Part B: Project

Study how agricultural products reach markets and buyers.

Project Title: Agricultural Marketing Pathway

Objective: Explain marketing functions and challenges for farm products.

Project Instructions:

1. Identify a local farm product and its market chain.
2. Describe demand and supply factors affecting its price.
3. List marketing functions involved in moving the product.
4. Explain one marketing problem and a possible solution.
5. Consult your coach where necessary.

Evidence to Submit:

• Market chain notes.
• Demand and supply summary.
• Problem and solution analysis.

Submission

Part C: Training Others

Guide a peer on agricultural marketing concepts.

Guidance:

• Explain types of markets and marketing functions.
• Discuss demand, supply, and price changes.
• Introduce cooperatives and marketing boards.

Reflection:

• What did the learner understand well?
• What needed more explanation?
• What support do you need from your coach?

Submission

Part D: Assessment

Competency Levels:

1 = Expectations not met

2 = Partially met

3 = Satisfactorily met

4 = Excellently met

Coach assessment: Learner completes the self-assessment using the 1-4 scale. The coach prepares a short quiz or conversation (outside the system if needed) and assigns the coach score.

Self-assessment:

• Market types and functions:
• Demand, supply, and price theory:
• Marketing institutions and cooperatives:

Coach assessment:

• Market types and functions:
• Demand, supply, and price theory:
• Marketing institutions and cooperatives:

Submission

Ready for the next module?

Keep your learning rhythm steady and record your reflections as you progress.

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