Module 15: Business Studies
Entrepreneurship and business planning.
Use this workbook to practice core KCSE communication skills and record evidence of progress.
Module navigation
Move module to module
Use the navigation buttons to move through the workbook in sequence.
SECTION: BUSINESS STUDIES
MODULE: 15
Part A: Units
1. Entrepreneurship
a. Meaning of entrepreneurship
b. Characteristics of entrepreneurs
c. Business ideas
d. Business opportunities
2. Business plan
a. Meaning of business plan
b. Components of a business plan
c. Importance of planning
Part B: Project
Create a simple business idea and plan outline.
Project Title: Business Idea and Plan
Objective: Develop a business idea and outline a basic plan.
Project Instructions:
- 1. Identify a business idea that solves a local need.
- 2. List entrepreneur characteristics needed for success.
- 3. Describe the business opportunity and target customers.
- 4. Draft a simple business plan outline (product, market, costs).
- 5. Consult your coach where necessary.
Evidence to Submit:
- • Business idea description.
- • Entrepreneur traits list.
- • Business plan outline.
Submission
Part C: Training Others
Guide a peer on entrepreneurship and business planning.
Guidance:
- • Explain entrepreneurship and key traits.
- • Discuss how to identify business opportunities.
- • Walk through a simple business plan outline.
Reflection:
- • What did the learner understand well?
- • What needed more explanation?
- • What support do you need from your coach?
Submission
Part D: Assessment
Competency Levels:
1 = Expectations not met
2 = Partially met
3 = Satisfactorily met
4 = Excellently met
Self-assessment:
- • Entrepreneurship concepts:
- • Business ideas and opportunities:
- • Business plan components:
Coach assessment:
- • Entrepreneurship concepts:
- • Business ideas and opportunities:
- • Business plan components:
Submission
Ready for the next module?
Keep your learning rhythm steady and record your reflections as you progress.