Module 14: Business Studies
Marketing and warehousing.
Use this workbook to practice core KCSE communication skills and record evidence of progress.
Module navigation
Move module to module
Use the navigation buttons to move through the workbook in sequence.
SECTION: BUSINESS STUDIES
MODULE: 14
Part A: Units
1. Marketing
a. Meaning of marketing
b. Functions of marketing
c. Market research
d. Marketing mix
2. Warehousing
a. Meaning of warehousing
b. Functions of warehousing
c. Types of warehouses
Part B: Project
Analyze marketing decisions and warehousing choices.
Project Title: Marketing and Warehousing Analysis
Objective: Apply marketing mix and warehousing concepts to a local product.
Project Instructions:
- 1. Choose a local product and define its target market.
- 2. Outline the marketing mix (4Ps) for the product.
- 3. Describe one market research method you could use.
- 4. Identify a suitable type of warehouse and explain why.
- 5. Consult your coach where necessary.
Evidence to Submit:
- • Marketing mix summary.
- • Market research method.
- • Warehouse type justification.
Submission
Part C: Training Others
Guide a peer on marketing and warehousing basics.
Guidance:
- • Explain the marketing mix for a product.
- • Discuss one market research method.
- • Describe warehousing functions and types.
Reflection:
- • What did the learner understand well?
- • What needed more explanation?
- • What support do you need from your coach?
Submission
Part D: Assessment
Competency Levels:
1 = Expectations not met
2 = Partially met
3 = Satisfactorily met
4 = Excellently met
Self-assessment:
- • Marketing concepts and mix:
- • Market research:
- • Warehousing functions and types:
Coach assessment:
- • Marketing concepts and mix:
- • Market research:
- • Warehousing functions and types:
Submission
Ready for the next module?
Keep your learning rhythm steady and record your reflections as you progress.