Module 7: Business Studies
Marketing, demand, and pricing.
Use this workbook to practice core KCSE communication skills and record evidence of progress.
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SECTION: BUSINESS STUDIES
MODULE: 7
Part A: Units
1. Marketing
a. Market types
b. Demand and supply
c. Pricing
Part B: Project
Analyze a local market and pricing decisions.
Project Title: Market Study and Pricing
Objective: Observe market types and explain how demand and supply affect pricing.
Project Instructions:
- 1. Choose a local market or business.
- 2. Identify the type of market (retail, wholesale, online).
- 3. Describe two factors that affect demand and supply.
- 4. Explain how pricing is decided for one product.
- 5. Consult your coach where necessary.
Evidence to Submit:
- • Market type description.
- • Demand and supply factors.
- • Pricing explanation for one product.
Submission
Part C: Training Others
Teach a peer about market types and pricing.
Guidance:
- • Explain types of markets with examples.
- • Discuss demand and supply in simple terms.
- • Ask the learner to suggest a pricing factor.
Reflection:
- • What did the learner understand well?
- • What needed more explanation?
- • What support do you need from your coach?
Submission
Part D: Assessment
Competency Levels:
1 = Expectations not met
2 = Partially met
3 = Satisfactorily met
4 = Excellently met
Self-assessment:
- • Market types:
- • Demand and supply:
- • Pricing decisions:
Coach assessment:
- • Market types:
- • Demand and supply:
- • Pricing decisions:
Submission
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